JG
Eyewear Ambassador

Joshua
Gussmann

Third-generation optical professional. CEO & Founder of MIDON Vision. Bridging the world's finest eyewear brands with dedicated opticians across 15+ countries — sharing deep industry insight and supporting a wide range of international optical projects.

Get in Touch Follow
33+Years
100+Brands
15+Countries
3,000+Opticians
About

Eyewear is in My DNA

My grandfather founded Krupon Handels GmbH in 1992 — a Berlin-based optical distribution company that quickly became a respected name in the eyewear industry.

In 2020, I founded MIDON Vision GmbH to take our already international expertise to the next level, expand into new strong partnerships, and further grow our business. Today, we work with over 100 brands across more than 15 countries and collaborate with more than 3,000 partner opticians.

Work With Me
What I Do

Areas of Expertise

Brand Curation

Handpicking 100+ premium eyewear brands across all segments — from luxury houses to emerging independent labels.

Distribution

Operating distribution networks across 15+ countries, from Berlin to Central Asia, with 3,000+ partner opticians.

Partnerships

Building long-term relationships between brands and opticians based on trust, expertise, and shared passion.

Industry Events

Hosting and speaking at eyewear events, trade shows like MIDO, and exclusive brand launch experiences.

Gallery

Behind the Scenes

Portfolio

Working With the Best

Curating and distributing eyewear from the world's most prestigious brands.

View Full Portfolio
@joshua_gussmann

Follow the Journey

See More on Instagram
Let's Connect

Work With Me

Looking for brand distribution, industry consulting, or media collaboration? I'd love to hear from you.

Contact Me